Behavior is the most flexible component of our phenotype. It can readily change on cue. This change can and often is reversible.
At one end of the spectrum, therefore, we can expect habit-bound individuals who are unable and/or unwilling to improvise or engage in role-play and may, as a result, become ineffective communicators. On the other end are those whose entire identity, in perpetual flux, relies on improvisation and the taking on of roles (a process which in itself can become habit) – maintaining such a behavioral range can be costly and incompatible with pair-bonding (see Robin Dunbar's new research). Mostly, human beings fall somewhere in the middle and e.g. employ improvisation upon assuming new roles, or, famously, when playing a piece of music.
Some researchers (Jablonka et al., 1995) maintain that in an especially stochastic environment, phenotypic carry-over effects or the persistence of a specific phenotype, despite changes in conditions, is adaptive. This may be synonymous with instances in which even our behavior is not fast enough in keeping up with environmental change and we adhere to an existing plan of action without regard to new, external cues (in extreme cases, 'learned helplessness', although this entails inaction rather than the persistence of previously reinforced courses of action/behavior). In choosing when to be flexible, discriminating between reliable and unreliable cues may be key.
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